Jackson Wang's fashion label TEAM WANG introduces the new COOKIES-STANDARD collection designed for the Fall/Winter 2021 season. This follows the COOKIES -- THE ORIGINAL capsule and the COOKIES -- THE VELVET capsule. The seasonal range explores the concept of self-exploration across a series of wearables. The designs are relatively minimal, offering 13 new items that are rooted in comfort and billowing silhouettes.
The loosely fitted designs boast a relaxed element for the season. The capsule also welcomes the new double-sided buckle hat alongside a long down jacket and a tracksuit made from corduroy materials. The new collection also debuts a new TEAM WANG logo to join, building on the foundation that was unveiled on the metal plate branding from COOKIES -- THE VELVET.
Self-Exploration Seasonal Minimal Fashion
TEAM WANG's COOKIES-STANDARD Capsule Readies for FW21
Trend Themes
1. Seasonal Minimal Fashion - Disruptive innovation opportunity for fashion industry players to incorporate minimalistic design elements into their seasonal collections.
2. Self-exploration Wearables - Disruptive innovation opportunity for wearables manufacturers to create products that promote self-exploration and introspection.
3. Double-sided Buckle Accessories - Disruptive innovation opportunity for accessory designers to incorporate double-sided buckles into their product offerings, adding versatility and uniqueness.
Industry Implications
1. Fashion Industry - TEAM WANG's COOKIES-STANDARD Capsule showcases how minimalism can drive trends this Fall/Winter season.
2. Wearables Industry - TEAM WANG's COOKIES-STANDARD Capsule presents an opportunity to develop wearables that promote self-exploration and introspection.
3. Accessories Industry - TEAM WANG's COOKIES-STANDARD Capsule introduces the double-sided buckle hat, providing an opportunity for accessory designers to innovate and offer versatile products.