Busy consumer lifestyles are no longer leaving room for many breaks to be taken or snacks to be eaten, so the Awfully Good to Go cookies and chocolate are packaged with this in mind.
Snacking has become an inherently popular way for consumers, especially Millennials, to maintain their lifestyle without having to slow down their pace. The Awfully Good to Go packaging design focuses on this by providing a quick, convenient way to indulge in a snack treat while getting work done or commuting.
Designed by TSLA Design, the Awfully Good to Go cookies and chocolate packaging is simplistically emblazoned with the contents in bold font and accented with imagery of the delicious treats. This speaks to digital professionals on the hunt for products that are branded with their lifestyle and design tastes in mind.
Convenience-Focused Dessert Packs
The Awfully Good to Go Cookies and Chocolate are Ready to Go
Trend Themes
1. Convenience-focused Dessert Packs - Opportunity for innovators to create packaging designs that prioritize convenience for busy consumers.
2. Snacking as Lifestyle Maintenance - Potential for disruptive products targeting Millennials who seek snacks that fit into their fast-paced lifestyles.
3. Branded Packaging for Digital Professionals - Innovation opportunity to create snack products that align with the design tastes and lifestyle of digital professionals.
Industry Implications
1. Food Packaging - Potential to revolutionize packaging design in the food industry to accommodate fast-paced consumer lifestyles.
2. Snack Food - Opportunity for snack food companies to create products that cater to the needs of busy consumers seeking quick and convenient snacks.
3. Digital Marketing and Design - Innovation potential for digital professionals to collaborate with food companies in designing packaging that appeals to their niche market.