To help people take its ready-to-eat cookie dough snacks on the go, BeReal Doughs created cookie dough snack cups that are perfectly portioned for lunches. As BeReal Doughs' Mary Galvin describes, "We realized that not everyone wants to carry around a pound of cookie dough. Our new snack cups fit in your pocket or lunch bag and can go anywhere." And it's not just for kids, anyone can enjoy this dough just about anywhere."
The gluten-free, organic, plant-based edible cookie dough in snack-sized four-ounce containers sets itself apart from the company's larger containers like its one-pound options for baking. As well as being able to spoon the safe, shelf-stabe cookie dough right out of the container for snacking, people may also enjoy being able to bake using the small amount of provided dough.
Grab-and-Go Cookie Dough Cups
BeReal Doughs' Cookie Dough Snack Cups are Portable
Trend Themes
1. On-the-go Snacks - BeReal Doughs' Grab-and-Go Cookie Dough Cups cater to consumers who seek convenience and portability of snacks.
2. Small Batch Snacking - The introduction of BeReal Doughs' four-ounce snack-sized containers is a disruptive innovation opportunity that acknowledges the market's need for smaller, proportionate snacking options.
3. Health-driven Snacks - Going gluten-free, organic, and plant-based is a trend in the food industry, which BeReal Doughs leveraged in creating its cookie dough snack cups designed to cater to consumers who seek healthy snack options.
Industry Implications
1. Food and Beverage - BeReal Dough's introduction of snack-sized containers presents opportunities for innovation in the food industry by tapping into the demand for convenient and healthy snacking options.
2. Packaging - An opportunity for disruptive innovation in the packaging industry lies in creating eco-friendly, biodegradable, and cost-effective snack-sized packaging for products like BeReal Dough's cookie dough snack cups.
3. Health and Wellness - The trend for health and wellness products and services provides a window of opportunity for companies like BeReal Doughs to expand and innovate their product range catered towards this market segment.