Theo Chocolate is expanding into a new category with the creation of Cookie Bites, which have crunchy cookie centers and milk or dark chocolate coatings. The Cookie Bites are being introduced in classic cookie flavors like Snickerdoodle, Double Chocolate and Mint Chocolate, two of which are vegan. A 22-piece serving of bites shares up to 11 grams of sugar and 160 calories.
These snackable treats share a fun new way for chocolate and cookie lovers to indulge by purchasing the four-ounce packets. According to the brand, the organic and fair trade treats are made to be enjoyed by the handful.
Theo Chocolate's Chief Marketing Officer Jason Harty said, "We saw an opportunity to improve the classic cookie experience and make it more fun. So, we combined our award-winning chocolate with crunchy centers, to create a delicious and poppable new treat."
Chocolate-Covered Cookie Bites
Theo Chocolate's Cookie Bites are Made to Be Eaten by the Handful
Trend Themes
1. Snackable Treats - The trend of creating snackable treats like Theo Chocolate's Cookie Bites presents an opportunity for the food industry to offer easy-to-eat, on-the-go options with unique flavor combinations.
2. Combining Flavors - The trend of combining classic cookie flavors with exciting chocolate coatings presents an opportunity for the confectionery industry to create unique and innovative flavor combinations that cater to different taste preferences.
3. Healthy Indulgences - The trend of offering healthier indulgences like Theo Chocolate's vegan cookie bites presents an opportunity for food companies to cater to health-conscious consumers who want to indulge without compromising on their dietary preferences.
Industry Implications
1. Confectionery - Theo Chocolate's Cookie Bites present an opportunity for the confectionery industry to expand their product range with innovative and fun snackable treats that cater to chocolate and cookie lovers.
2. Organic Food - Theo Chocolate's Cookie Bites are organic and fair trade, presenting an opportunity for the organic food industry to cater to consumers who are looking for sustainably produced, guilt-free indulgences.
3. Vegan Food - Theo Chocolate's vegan Cookie Bites, which come in classic cookie flavors, present an opportunity for the vegan food industry to offer indulgent treats that cater to consumers who are looking for dairy-free options.