Following the launch of NikeLab's 'Bespoke' program, Rocky Xu designed his own version of the 'Air Force 1' model which draws on the design of the Coogi sweater which was first presented in the very end of the 1960s and gained popularity in the decade after.
The resulting look is incredibly eye-catching, with the myriad of vibrant colors coming together for a playful pattern that takes its wearer back in time.
The vintage appearance in given a modern twist with Nike's sleek silhouette however, especially with the clean while sole that helps to balance the whole thing out. While Nike's iconic Swoosh logo is there, it's somewhat lost under the Coogi sweater camouflage -- only its raised design making it evident.
Textured Sweater Sneakers
These Custom Nikes Were Inspired by Coogi Sweaters from the 1970s
Trend Themes
1. Custom Sneaker Designs - The trend of customizing sneakers to be unique and personalized is on the rise, providing opportunities for innovative and artistic designs like the Coogi sweater-inspired NikeAir Force 1 model.
2. Retro Fashion Comebacks - Fashion trends from past decades are experiencing a resurgence among today's consumers, offering opportunities for companies to modernize and revamp vintage styles like Coogi sweaters.
3. Colorful Patterns and Prints - Bold and vibrant patterns that incorporate multiple colors, like the Coogi sweater-inspired design, are gaining popularity in fashion and footwear industries, encouraging innovative use of colors and prints in product designs.
Industry Implications
1. Sneaker and Footwear Industry - The rise of customized and personalized sneaker designs presents an opportunity for companies to offer unique designs and collaborations, like the Coogi sweater-inspired NikeAir Force 1 model, to stand out in a crowded market.
2. Fashion Industry - The popularity of retro fashion trends offers opportunities for fashion companies to revamp and modernize past styles, like Coogi sweaters, for modern consumers who value unique and nostalgic styles.
3. Textile Production Industry - Colorful patterns and prints, like the Coogi sweater-inspired design, are gaining popularity, creating opportunities for textile companies to innovate the use of color and print in textiles for the fashion and footwear industries.