COO Hostel is a new business in Tiong Bahru, Singapore, that recently won the Visual Identity of the Year award at the AHEAD Asia 2017 awards. Looking at the hostel and bistro's unique design, it's no surprise that COO Hostel won an award for visual identity, as it has a clear aesthetic that resonates throughout the entirety of the building.
According to Colin Seah, the Singapore architect whose studio, Ministry of Design, conceived of COO's aesthetic, the goal was to appeal to Millennial consumers. Many Millennial travelers are on a budget while they journey. Unfortunately, budget hostels don't tend to be the most attractive from a design standpoint, but Seah managed to blend affordability and attractiveness into a single package with COO.
Millennial-Focused Neon Hostels
COO Hostel was Designed with Millennial Guests in Mind
Trend Themes
1. Millennial-focused Neon Hostels - The trend of creating affordable, visually-appealing hostels aimed at millennial travelers continues to grow.
2. Design-focused Budget Accommodations - The trend of designing budget hotels with millennial travelers in mind provides disruptive innovation opportunities in the hospitality industry.
3. Youth-inspired Hostel Designs - Creating youth-inspired hostel designs has emerged as a popular trend, presenting opportunities for distinctive yet marketable visual identities.
Industry Implications
1. Hospitality - Budget travel and millennial demographics can be an untapped market for affordable yet stylish hostels that cater to unique lifestyles.
2. Tourism - The tourism industry has been presented with an opportunity to tap into the millennial market by providing unique and affordable accommodations that are visually appealing, creative, and cater to millennial lifestyles
3. Architecture and Interior Design - The trend of designing budget-friendly yet youth-centric hostels provides opportunities for architects and interior designers to create unique and distinctive accommodations that are both visually appealing and economical.