Safe to say the auto industry has recovered nicely since the recession in 2008. In the wake of its recovery, the auto sector has made vast improvements to convertible cars. Once seen as a luxury roadster, convertibles are now more widespread, as car companies battle for market dominance. From sleek, electric-powered concepts to eco-friendly drop-tops, the Convertible Trend Report is your guide to today's sporty vehicles.
Convertible cars are usually associated with speed, performance and handling. However, today's convertibles offer more than just performance upgrades. Nowadays, drop-tops implement eco-friendly features, innovative retractable roof technology and better engine designs to enhance the overall driving further than just having your hair blow in the wind.
Use the 34 PRO Trends and hundreds of examples of convertible car research to reinforce strategies in auto marketing, product development and branding.
Convertible Trend Report
Gain Insight into Modern Drop-Top Vehicles
Trend Themes
1. Eco-friendly Convertibles - As eco-friendliness gains more momentum, car companies could take this opportunity to innovate in creating fully electric or hybrid-powered convertibles.
2. Innovative Retractable Roof Tech - There is an opportunity for car companies to develop and market novel retractable roof technology that improves the overall driving experience for convertible cars.
3. Convertible Cars as Everyday Vehicles - With drop-tops becoming more widespread and versatile, there is a trend towards making convertibles an everyday vehicle that blends style and practicality.
Industry Implications
1. Automotive Industry - Car manufacturers could invest in research and development of innovative convertible technology, as well as improve convertible car marketing and branding.
2. Green Energy Industry - The development of hybrid or electric-powered convertibles opens up opportunities for the green energy industry to supply battery technology and charging infrastructure for these cars.
3. Tourism Industry - With convertible cars becoming more versatile, companies in the tourism industry could offer convertible rentals and tours, catering to consumers looking for unique experiences and memorable road trips.