The Converse x Marimekko spring collection has arrived, and its pieces are just as fun, fresh and vibrant as ever. The collaboration between iconic sneaker brand Converse and Scandinavian design label Marimekko began last year, and has resulted in a few different lines, with the latest arriving in time to cheer us all up from our winter blues.
This time around, the Converse x Marimekko spring collection features zig-zag, floral and tropical patterns, with hi-tops and low-tops comprising vibrant color combos like tangerine and pink, black and white, cobalt and white and sunny yellow. Each shoe retails for $90.
So, if your feet are begging for more color during this dreary winter season, I suggest you head on over to Converse's online store to grab yourself a pair of these springtime kicks.
Funky Printed Sneaks
Converse x Marimekko Spring Collection is Patterned & Peppy
Trend Themes
1. Printed Sneakers - Disruptive innovation opportunity: Explore new printing technologies to create unique and customizable designs on sneakers.
2. Collaborative Collections - Disruptive innovation opportunity: Form partnerships between fashion brands and design labels to create limited edition collections that merge different aesthetics.
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Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality technology into the shopping experience to allow customers to virtually try on and personalize sneakers.
2. Textile Printing - Disruptive innovation opportunity: Invest in 3D printing technology to revolutionize the process of designing and producing patterns on sneakers.
3. Footwear Manufacturing - Disruptive innovation opportunity: Incorporate sustainable materials and production methods into the manufacturing process of colorful sneakers to meet the growing demand for eco-friendly fashion.