Last night in Toronto, Converse unveiled their spring 2013 sneaker collection, which included an updated version of the Converse Marimekko.
These colorful shoes are part of the up beat collection that is slated for spring and will be offered in stores like Getoutside.
These women's shoes add a playful twist to the iconic Converse Marimekko with a combination of blueberry and strawberry prints. The strawberries dominate the inner lining as well as the tongue of the shoe. The way the shoe is designed, the tongue will often be left hanging forward, thus exposing the strawberry print. Printing on the inside of shoes is a style choice popping up more and more with Converse and the spring collection is a perfect example.
For those unfamiliar, Marimekko is a Finnish design firm known for its original prints.
Berry Covered Sneakers
The Spring 2013 Converse Marimekko Sneaker Features Colorful Berry Prints
Trend Themes
1. Colorful Sneaker Designs - Designing shoes with playful and unique patterns is becoming more popular, offering disruptive innovation opportunities for companies to introduce more customization and personalization options.
2. Interior Shoe Printing - Interior printing is becoming increasingly common for shoes, providing disruptive innovation opportunities for companies to incorporate unique and personalized designs.
3. Collaboration with Design Firms - Collaborating with design firms such as Marimekko can create opportunities for brands to introduce original prints and patterns to their products, unique in the market.
Industry Implications
1. Footwear Industry - Companies within the footwear industry can introduce more customization options by offering a diverse range of playful and unique patterns and colors on their shoes.
2. Fashion Industry - Brands and designers within the fashion industry could collaborate with design firms and incorporate unique prints and patterns in their clothing and accessories, differentiating themselves from competitors.
3. Textile and Print Design Industry - Design firms and textile companies could collaborate with footwear and fashion brands to apply their original prints and patterns, providing unique solutions for fashion and footwear businesses.