The Converse Chinese New Year collection has been unveiled by the brand as a range of goods that help to celebrate the Year of the Rat in a hip, street-ready manner. The collection includes an array of shoes and garments in neutral colors that have been given a vibrant touch with pops of color throughout. This makes the styles appealing to those who want to incorporate color into their wardrobe, but still maintain a subdued look.
The Converse Chinese New Year collection will be available for purchase from the brand via its Chinese website and select stores starting January 2. The collection identifies the merging of hip fashion with cultural traditions in a bid to strike a balance between the two.
New Year-Inspired Streetwear
The Converse Chinese New Year Collection Marks the Year of the Rat
Trend Themes
1. Cultural Streetwear - Opportunity for fashion brands to infuse cultural traditions with hip fashion in clothing and footwear collections.
2. Neutral Color Pops - Opportunity for fashion brands to incorporate vibrant pops of color into clothing and footwear collections, while still maintaining subdued neutral hues.
3. Holiday-inspired Collections - Opportunity for fashion brands to release limited edition holiday-inspired collections to appeal to consumers looking for unique garments.
Industry Implications
1. Fashion - Fashion brands can infuse cultural traditions with streetwear fashion to differentiate themselves from competitors.
2. Retail - Retailers can capitalize on holiday-inspired clothing and footwear collections to attract consumers looking for unique garments.
3. Marketing - Marketing departments can leverage holiday and cultural traditions to create campaigns that appeal to consumers looking for unique garments.