Converse and MadeMe worked together to put a spotlight on the empowering mantra "by girls, for girls," originally emphasized by the founder of MadeMe, Erin Magee. The collaborative project highlights a series of apparel, footwear and accessories for the holiday season this year. The main design influence was drawn from Western Americana, featuring silhouettes including ribbed tops, tracksuits, tees, purses and sneakers.
The clothing options are all complete with sheriff badge embroidery to correlate to the overarching theme. The purses are constructed from patent leather and offered in the options of either black or pink, accented with an arrow. The sneaker selection features the signature 'One Star' platform silhouette in pink or taupe tonal completion, with thematic accents of arrows and a sheriff's badge.
Female-Empowering Western Apparel
Converse and MadeMe's Series Boast Western Americana Aesthetics
Trend Themes
1. Female-empowering Western Apparel - Creating apparel and accessories that empower women through Western Americana aesthetics.
2. Collaborative Design Partnerships - Collaborating with like-minded brands to create unique and empowering fashion collections.
3. Thematic Accessories and Embellishments - Adding thematic details such as sheriff badge embroidery and arrow accents to enhance design concepts.
Industry Implications
1. Fashion and Apparel - Embracing the trend of female-empowering Western apparel to create inclusive and empowering fashion lines.
2. Footwear - Developing footwear styles inspired by Western Americana aesthetics to cater to the growing demand for empowering fashion options.
3. Accessories - Designing thematic accessories, such as purses and badges, that complement and enhance Western-inspired fashion collections.