The Contributing Editor 'Tight Knit' fashion spread features three models; however, only two of them wear any clothes. Conventional roles are reversed in this set-up, and male model River Viiperi is just a mancessory and is in the buff throughout the entire editorial.
Fashion editor Andreas Kokkino honed in on attire all by Ohne Titel, which consisted primarily of urban, stretchy, athletic and colorful knits.
Implications - One of the best ways for a company or brand can create brand awareness is by featuring advertising that heavily relies on sex appeal. The ads draw interest from fans of the brand, critics of the company, and the curious general public that wonders what the fuss is about.
Nude Sidekick Shoots
In Contributing Editor 'Tight Knit' Editorial, the Man is a Mere Detail
Trend Themes
1. Gendered Advertising - Opportunity for companies to challenge traditional gender roles and create more inclusive marketing campaigns.
2. Body Positivity - Opportunity for fashion brands to feature diverse body types and shift away from solely showcasing thin models.
3. Sustainable Knitwear - Opportunity for fashion brands to incorporate sustainable materials and processes in their knitwear designs.
Industry Implications
1. Fashion - Opportunity for fashion brands to push the boundaries of traditional fashion advertising and create more inclusive campaigns.
2. Marketing - Opportunity for marketing professionals to challenge traditional gender roles in advertising and create more diverse campaigns.
3. Sustainability - Opportunity for sustainability-focused companies to partner with fashion brands and promote the use of eco-friendly materials in the fashion industry.