Fashion label NAMESAKE introduces its new collection named Contour Line, designed for the Fall/Winter 2021 season. It is full of items that boast retro design from an elevated perspective. The brand nods to its two biggest inspirations to design the seasonal pieces: basketball and agriculture.
The Contour Line imagines the luxurious life of basketball players when they are off-season. This blends together the baggy fashion silhouette of Michael Jordan off the court, referencing times such as his spare hobbies playing golf. The designs also take his formal father-like style into consideration, creating items that boast a vintage look and sporty mindset. All of the materials used are also sustainable through the source and the creation process.
Off-Season Athletic Fashion Design
NAMESAKE's Contour Line Elevates Staples for the FW21 Season
Trend Themes
1. Sustainable Athletic Fashion - Opportunity for fashion brands to create athletic clothing with sustainable materials and production processes.
2. Retro Sportswear - Opportunity to design fashion that blends vintage looks with a modern sporty mindset for the upcoming season.
3. Off-season Lifestyle Fashion - Opportunity to create clothing lines inspired by the luxurious off-season lifestyle of athletes and their hobbies.
Industry Implications
1. Fashion - Fashion designers and brands can use sustainable materials and vintage designs to create off-season athletic fashion.
2. Sportswear - Sportswear companies can capitalize on the trend of retro sportswear and design fashion for the upcoming season.
3. Athletic Lifestyle - Athletic lifestyle brands can design clothing lines that cater to the luxurious off-season lifestyle of athletes and their hobbies.