This useful content marketing infographic analyzes the creative and data-driven sides of online marketing strategies. Created by Kapost and SalesForce, The Art and Science of Content Marketing explains how good content marketing lives in the intersection between the two disciplines. It needs to employ both mindsets.
The content marketing infographic describes how in order to drive connection, action and revenue, marketers have a responsibility to acknowledge both the artistic and analytical strengths people have by recognizing left and right brain dominances. It encourages combining these strengths, communicating clearly and practicing new skill sets so you can develop both sides of your brain. The infographic also discusses using the right tools to turn content into assets such as creative software, CRM solutions and content platforms.
Well-Rounded Content Strategies
This Content Marketing Infographic Advocates for Art and Analytics
Trend Themes
1. Artistic Data-driven Marketing - Business professionals can explore the opportunity of combining creativity and analytics to create more impactful content marketing strategies.
2. Left and Right Brain Domiances - Understanding and catering to the dominant thinking styles can lead to more effective content marketing.
3. Content Asset Creation - Investing in creative software, CRM solutions, and content platforms can help businesses transform their content into valuable assets.
Industry Implications
1. Marketing and Advertising - Innovative approaches that blend art and data can disrupt traditional marketing strategies and drive more impactful results.
2. Software Development - Developing creative software tools that enhance content creation and analytics can revolutionize the content marketing industry.
3. Customer Relationship Management - CRM solutions that incorporate both creative and analytical features can support businesses in their content marketing efforts.