Japanese brand AMBUSH showcases its 2018 contemporary streetwear collection 'NOBO.' The predominant designs include a classic knee-length latex trench, youthfully utilitarian ensembles, a black and yellow puffer jacket and a wide-brim hat with an enormous circumference. Naturally, AMBUSH's outfits have been appropriately accessorized with chains, hung from the waste line, and lighter necklaces that are in working order.
The "euphoric" and wolf-inspired graphic tees are matched with a classic checkered pattern that directly appeals to the company's target market— the Millennial consumer. With slight impositions of samurai imagery and militant accessories, the line of contemporary streetwear really adds a subtle and unexpected tonality to its clothing. With the Fall/Winter collection, AMBUSH aims to create well-proportioned designs that are weather-appropriate and mirror the environment of the "foggy, damp mornings of the Pacific Northwest."
Weather-Appropriate Contemporary Streetwear
AMBUSH's Collection Features a Silver Lighter Necklace
Trend Themes
1. Contemporary Streetwear - Disruptive innovation opportunity: Integrate smart textiles and wearable technology into streetwear to enhance functionality and connectivity.
2. Youthful Utilitarian Ensembles - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for utilitarian streetwear that appeals to the conscious consumer.
3. Designer Accessories - Disruptive innovation opportunity: Explore unique and functional accessories that blend fashion and technology, such as interactive jewelry or wearable gadgets.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate augmented reality (AR) technology to create immersive online shopping experiences for contemporary streetwear.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development of high-performance textiles that are both weather-appropriate and sustainable for contemporary streetwear.
3. Fashion Accessories - Disruptive innovation opportunity: Collaborate with tech companies to create designer accessories that integrate smart technology for a seamless fusion of fashion and functionality.