3x1 collaborated with Joe Doucet to create contemporary jeans with an updated pocket system to better accomodate the technology people use today. As Doucet describes, "The classic five-pocket jean we all know and love is really a piece of 19th-century technology designed for workmen."
The redesigned jeans are made with stretch selvedge denim from Kurabo and are complete with microfiber pockets to clean and protect devices and a larger coin pocket lined with RFID-blocking fabric to hold payment cards. The adapted design also includes a 3M singular reflective black strip that serves as a subtle yet potentially life-saving feature for commuting in low light conditions. As these changed design details were not implemented for aesthetic purposes, the overall look of the classic pocket system remains yet better serves today's consumers.
Tech-Friendly Contemporary Jeans
3x1 & Joe Doucet Redesigned Jeans with an Updated Pocket System
Trend Themes
1. Contemporary Jeans - Opportunity to integrate technology and innovative features into the design of jeans for modern consumers.
2. Updated Pocket System - Disruptive potential in rethinking and improving the functionality of traditional pockets in clothing for the digital age.
3. Stretch Selvedge Denim - Growing trend in utilizing stretch selvedge denim as a versatile and comfortable fabric choice for modern jeans.
Industry Implications
1. Fashion Industry - Incorporating technology-driven features into clothing designs to meet the needs and preferences of tech-savvy consumers.
2. Textile Industry - Opportunity to develop and offer innovative fabrics, such as stretch selvedge denim, that combine comfort and style in modern fashion.
3. Apparel Accessories Industry - Creating and marketing specialized accessories, like microfiber pockets and RFID-blocking fabrics, to enhance the functionality and convenience of clothing items.