Taking over an old industrial warehouse and dressing it up with a contemporary furniture and lighting collection, Moooi gets creative for Milan Design Week 2014.
The contemporary furniture and lighting collection is exhibited in an interactive surreal showroom with a retro vibe to really show you how Moooi’s products would look in your home.
Created by Marcel Wanders and Casper Vissers, the collection is set up to help consumers understand the best way to add flair and style to their home.
"We implemented something which is interesting for interior designers to see," says Wanders. "If you look at all these objects they are a bit displaced. They should be in houses and projects and they should live in surroundings which have their own kind of depth and logic."
Surreal Vintage Furniture
This Contemporary Furniture and Lighting Collection is Stunning
Trend Themes
1. Surreal Vintage Furniture - Opportunity for creating contemporary furniture and lighting collections with a retro and interactive showroom experience.
2. Flair and Style for Home - Opportunity to design products that help consumers understand how to add personality and uniqueness to their living spaces.
3. Interactive Showroom Experience - Opportunity for creating immersive and interactive spaces to showcase and demonstrate products in a creative and engaging way.
Industry Implications
1. Furniture and Lighting - Opportunity for furniture and lighting companies to create contemporary collections for home interiors with a focus on personalized style and flair.
2. Interior Design - Opportunity for interior designers to incorporate surrealist and retro elements into home projects and create unique and visually stunning living spaces.
3. Experiential Marketing - Opportunity for companies to create interactive and immersive showrooms to showcase products and engage with customers in a memorable way.