Loredana Novotni's inspiration in her most recent work is based on the symbolism of black in popular culture, and on the quote by Yohji Yamamoto, "black is modest and arrogant at the same time."
The concept of this work is rooted in the literary creations of the Romanian writers Camil Petrescu and Mircea Eliade, works in which both have found inspiration and beauty in the contemplation of life and death in cosmic atmosphere. Loredana Novotni interpreted the human condition in the world, and tried to incorporate these observations into her stunning designs. Novotni also uses elements of Romanian folk creation, and the process for making her work was completely manual.
The materials she used were lace, cotton yarns, mate and shiny synthetic threads and finally felt. Each piece of material was in a different shade of black.
Loredana Novotni's work explores the quality of black as being modest and arrogant at the same time. This was done through the dualism between matte and glossy, different tones of black, and by combining different materials, silhouettes and textures.
To carry out this work Novotni collaborated with Attila Soós, Andra Bob, Mihaela Luca, Horvath Zoltán, and Bethlendi Tamás.
Dark Heart Couture Collections
Loredana Novotni Presents Life and Death Designs
Trend Themes
1. Symbolism of Black in Fashion - Exploring the quality of black as being both modest and arrogant at the same time through the dualism of matte and glossy, different shades of black, and diverse materials, silhouettes, and textures.
2. Incorporating Folk Elements in Fashion - Incorporating elements of Romanian folk creation and other cultures into fashion design to create unique and culturally diverse pieces.
3. Manual, Hand-crafted Fashion - Developing fashion pieces with manual, hand-crafted techniques using a variety of materials to create a one-of-a-kind product.
Industry Implications
1. Fashion Design - Innovating in the fashion industry by exploring unconventional color schemes and incorporating folk elements as well as unique textures and materials.
2. Textile Manufacturing - Manufacturing textiles with a focus on creating unique shades of black and creating high-quality products that combine different materials.
3. Artisanal Fashion - Creating artisanal fashion pieces through handcrafted techniques in a way that emphasizes individual creativity.