Deep Focus's Cassandra Report created an educational infographic that outlines the major differences in consumer marketing strategies between generation X and generation Z. This image is based on the generations' self-assessed needs.
This easy-to-read image illustrates the major differences between what consumers of different generations want. This guide is ideal for marketers who are presenting a product or service to generation Z consumers. This guide outlines key differences between generation X and generation Z, which include generation Z's desire for "cool products" and generation X's focus on "cool experiences."
The overall theme of this consumer marketing infographic is that generation Z consumers want physical products. The way generation Z wants to be marketed to is through online ads and social media -- in fact "28 percent of generation Z consumers surveyed said they want marketers to reach them with online ads." This infographic is a powerful tool for marketers and brands who are targeting generation Z consumers.
Consumer Marketing Guides
This Infographic Displays Consumer-Brand Relationships of Generation Z
Trend Themes
1. Generation Z Consumer Needs - Identifies the major differences in consumer marketing strategies between generation X and generation Z based on their self-assessed needs.
2. Desire for Cool Products - Highlights generation Z's preference for 'cool products' as a disruptive innovation opportunity for brands and marketers.
3. Online Ads and Social Media - Reveals generation Z's preference for being marketed to through online ads and social media, presenting a disruptive innovation opportunity in these channels.
Industry Implications
1. Marketing - Provides insights on how to tailor marketing strategies to cater to the needs of generation Z consumers.
2. Branding - Offers an understanding of how to create brands and products that resonate with the desire for 'cool products' among generation Z consumers.
3. Digital Advertising - Presents an opportunity to leverage online ads and social media platforms to effectively reach and engage generation Z consumers.