Adding a cutting-edge aspect to bespoke, e-commerce and crowd-sourcing, CONSTRVCT by Continuum Fashion allows users to customize garments.
The idea of bespoke and tailor-made clothing holds longevity in the fashion industry. However, the CONSTRVCT software revolutionizes customization by giving users full creative freedom in design. After a successful Kickstarter Campaign, CONSTRVCT is now available online enabling anyone with access to the internet the ability to become designers in their own respect.
There has been much talk about the democratization of fashion with exciting projects such as Style.com, H&M collaborations and most recently Vine providing accessible content to reach wider audiences. CONSTRVCT falls into this category that makes the previously inaccessible fashion world more inclusive; a remarkably progressive notion for this design interface.
Crowdsourced Custom Clothing (UPDATE)
CONSTRVCT by Continuum Fashion Boasts Digital Bespoke
Trend Themes
1. Digital Bespoke Clothing - The trend of offering customizable clothing online using digital tools like the CONSTRVCT software provides disruptive innovation opportunities in the fashion industry.
2. Crowd-sourced Designs - The trend of allowing customers to become designers and contribute to the creation of clothing items opens up new opportunities for innovation in the fashion industry.
3. Accessible Fashion - The trend of democratizing the high-end fashion industry by making custom clothing options available online to a wider audience creates opportunities for disruptive innovation in the fashion e-commerce industry.
Industry Implications
1. Fashion E-commerce - The fashion e-commerce industry can leverage the CONSTRVCT software and similar digital tools to offer customizable clothing options and tap into new markets.
2. Fashion Design - Fashion designers can use crowd-sourcing techniques to involve customers in the design process and create unique and personalized clothing collections.
3. Online Platforms - Online platforms that offer customizable clothing options like CONSTRVCT can attract a wider audience and boost user engagement by democratizing fashion design and production.