When I think of construction sites, I can't help think the guys are muscular and manly -- which is why the placement of this gym ad is so perfect! It covers up the eye sore of the not-yet-completed high rise while promoting fitness and strength.
It's not currently being used anywhere as it's still a concept by Michael Griffith, a student of the Savannah College of Art & Design.
A strong ad!
Implications - XX.
I mean come on, who wouldn't love to take a gander at this kind of exertion of intense masculinity/ Guys can look at this gym ad and be inspired where as women can gaze at it for some sweet eye candy!
Construction Sitevertising
Gym Ad Covers Urban Eye Sore
Trend Themes
1. Interactive Construction Sitevertising - Opportunity to create interactive gym advertisements that engage viewers on construction sites and promote fitness.
2. Artistic Construction Sitevertising - Potential to incorporate artistic elements into gym advertisements displayed on construction sites, transforming urban eye sores into visually appealing installations.
3. Location-based Construction Sitevertising - Use GPS and geolocation technology to display targeted gym advertisements on construction sites, reaching an audience interested in fitness and health.
Industry Implications
1. Advertising - Disruptive innovation opportunity to revolutionize outdoor advertising by utilizing construction sites as unconventional platforms for gym advertisements.
2. Construction - Potential for construction companies to monetize their sites by partnering with gyms and allowing their advertising materials to be displayed, creating a new revenue stream.
3. Fitness - Opportunity for fitness brands and gyms to leverage construction sites as advertising spaces and reach a targeted audience interested in fitness and strength.