At the Plaza Havana Club in Paris, Pernod Ricard unveiled an all-new connected glass that may be used to order a cocktail at the bar. This smart drinking glass was created in partnership with BlackSheep, a start-up that is on a mission to modernize the way orders are taken in bars and restaurants via a web app—that does not need to be downloaded and makes it possible for patrons to order and pay with ease.
The drinking glass with the NFC chip makes it possible for orders to be sent seamlessly to a bartender with a simple smartphone action. From there, customers are able to be served with greater ease or notified when their drink has been prepared and is ready to be picked up from the bar.
At home, the tech provides access to a Cocktail Club web app that provides everything from recipes and shopping lists to creative cocktail ideas.
Smart Bar Glassware
Pernod Picard's Connected Glass Uses NFC Tech to Place Bar Orders
Trend Themes
1. Connected Barware - Pernod Ricard's smart drinking glass demonstrates potential for future connected barware products.
2. NFC Technology in Hospitality - Incorporating easily-accessible NFC technology in drinking glasses shows promise for enhancing customer experiences in the hospitality industry.
3. Web-based Ordering - BlackSheep's web app for ordering and paying in bars and restaurants can disrupt the traditional method of ordering and paying for food and drinks.
Industry Implications
1. Hospitality - The hospitality industry could benefit greatly from the implementation of web-based ordering and smart barware products.
2. Food and Beverage - The future of the food and beverage industry may feature more embedded technology, as evidenced by Pernod Ricard's connected glass.
3. Technology/startups - Startups like BlackSheep are poised to make waves in the hospitality industry by revolutionizing the way customers place orders.