Innovation keynote speaker Jeremy Gutsche discusses the most effective ways to connect with customers in his speeches as well as his award-winning book 'Exploiting Chaos.' Gutsche believes that messages to consumers today are not powerful enough and are unable to create a lasting impression. Companies today need to go one step further by making a cultural connection.
"A cultural connection is empowering. It aligns with the soul of one's identity and beliefs. It's the reason people tattoo Harley-Davidson's corporate logo on their arms.
When you make a cultural connection, people don't think of your creation as a product, they think of your creation as part of their identity. To create this type of connection, you need to understand your customer."
Speaking with customers -- getting in their mindsets and looking at things from their point of view -- will enable companies to make those connections and become a memorable brand.
For more insight and fascinating case studies, check out a copy 'Exploiting Chaos' for FREE here!
A Cultural Connection is Empowering
Jeremy Gutsche On How to Connect with Customers
Trend Themes
1. Cultural Connection Marketing - Marketing strategies that use cultural connections to go beyond product offerings and align brand identity with the customer's identity.
2. Inclusive Design - Design practices that take diverse cultural identities into account, aiming to create inclusive and universally accessible products and services.
3. Consumer-centricity - A business philosophy that prioritizes understanding the customer's needs, desires, and behavior to create a personalized and engaging experience.
Industry Implications
1. Fashion and Apparel - Fashion companies can leverage inclusive design principles to tailor their collections to the diverse cultural identities of their customers, creating more sustainable and inclusive brands.
2. Travel and Tourism - Travel and tourism companies can use cultural connections to promote authentic and immersive experiences that align with the customer's identity and values.
3. Food and Beverage - Food and beverage companies can implement consumer-centric strategies by leveraging customer data to create personalized menus, dining experiences, and marketing campaigns.