Krispy Kreme has unveiled a new confectionary donut that is a hybrid of a chocolate bar and a fried pastry inspired by Reese's Peanut Butter Cups. The donut contains a mix of both desserts mashed up into one with a filled pastry topped with garnishes inspired by the candy bar. The dessert offers a merging of flavor in combination with unexpected textures and taste.
The donut is known as the Krispy Kreme Reese's Peanut Butter and it features a filled centre. Unlike the candy bar that has a solid filling of peanut butter, the donut version is much more smooth, creamy and liquid in texture. Another difference is that the chocolate hardshell cup exterior is replaced with a donut sponge equivalent and topped with chocolate, crushed peanuts and peanut butter chocolate chips.
Candied Confectionery Donuts
The Reese's Peanut Krispy Kreme Donuts Recreate the Chocolate Bar
Trend Themes
1. Candied Confectionery Donuts - Confectionery companies can explore more hybrid pastry and chocolate bar-like confections to offer unique tastes and textures alike.
2. Hybridized Desserts - With hybrid desserts becoming popular, confectionery companies can experiment with other unique combinations to stand out and bring new life to classic flavors.
3. Smooth-filling Desserts - The concept of a smooth, creamy filling in desserts can be used as a disruptive innovation opportunity for companies looking to innovate on classic flavors and textures.
Industry Implications
1. Confectionery - The confectionery industry can utilize the trend of hybrid pastries to inspire innovation in candy bars and other confections.
2. Bakery - Bakeries can take inspiration from the hybridization of pastries and chocolate bars and create new offerings that merge textures and flavors.
3. Catering - Catering services can explore the use of hybrid desserts as unique and memorable offerings for corporate events, weddings, and other special occasions.