The Condones Vive Mas campaign likens the "maximum pleasure" a woman would feel using these textured condoms to a huge shopping spree. That, or it simply compares it to the pleasure many women have when they view their significant collection of accessories. The condoms portrayed in the print ads have been formed out of shoes, purses, hats and more to convey this sentiment.
Conceived and executed by El taier / Tribu DDB, an ad agency based in Guatemala, the Condones Vive Mas campaign is rather simple besides the multitude of materialistic items making up each condom. Captured against a pitch black backdrop, the accessories stand out boldly. It was art directed by Victor Pardo and Eddy Flores with creative direction by Jorge Solorzano and illustrations by quadstudio.
Accessory-Formed Condom Ads
The Condones Vive Mas Campaign is Materialistically Textured
Trend Themes
1. Materialistic Condom Ads - Disruptive innovation opportunity: exploring unconventional marketing strategies to enhance the appeal of condoms.
2. Texture-based Pleasure Marketing - Disruptive innovation opportunity: designing condoms with unique textures to enhance the pleasure experience.
3. Creative Print Advertising - Disruptive innovation opportunity: using innovative design techniques in print ads to capture consumer attention.
Industry Implications
1. Advertising - Disruptive innovation opportunity: leveraging creative and unconventional advertising campaigns to stand out in a crowded marketplace.
2. Consumer Products - Disruptive innovation opportunity: developing unique and visually appealing products to attract consumer interest and differentiate from competitors.
3. Sexual Wellness - Disruptive innovation opportunity: introducing innovative approaches to promote sexual health and pleasure through products like condoms.