I am not sure if this print ad for Playboy TV, which shows a TV remote control wearing a condom, does the TV channel any favors.
I mean, we usually connect the use of condoms with two things: avoiding pregnancy, and protecting ourselves from sexually transmitted diseases. I wonder what the message of the ad is supposed to be. Personally, it gives me the impression that the channel is so seedy and dirty, that the TV remote has to protect itself by wearing a condom. If that's what the campaign is going for, then it did its job well. However, if they wanted to portray a sexy or inviting vibe, then it did not really work for me.
The May 2008 ad was photographed by Lao Bai with creative director Zhanfeng Sui and art director Wenjin Chen for Beijing Dentsu advertising agency, China.
Condom Wearing Remotes
Playboy TV
Trend Themes
1. Sexual Taboo Marketing - This print ad displays a provocative approach to marketing by using sexual imagery to grab attention.
2. Controversial Advertising - The use of a condom-wearing remote control sparks conversation and controversy around the messaging and intentions of the advertisement.
3. Brand Perception Impact - The ad's reception among viewers highlights the importance of aligning marketing strategies with desired brand perception.
Industry Implications
1. Media and Entertainment - This ad represents a potential disruptive opportunity for media and entertainment companies to explore unconventional advertising methods.
2. Advertising and Marketing - The controversial nature of this ad presents opportunities for creative agencies to push boundaries and generate buzz for their clients.
3. Sexual Health and Wellness - This ad raises discussions regarding safe sex practices, opening doors for innovative companies in the sexual health industry to promote education and awareness.