Concord Coffee had its packaging designed by Momo Simone from Mama's Sauce, and was made to feature a sophisticated, minimalist design that represents indulgence.
The coffee beans offered by the Concord Coffee brand are sourced from either Ethiopia or Guatemala. On each box, the word "concord" is defined, featuring the quote: "formal agreement or harmony between people." Geometric lines make up the rest of the design on the white coffee boxes, with the lines featuring a subtle gold color that adds to the luxurious and elegant appeal of the coffee's branding.
Concord Coffee's minimalist, elegant design functions as an excellent example of how brands can use simple branding to change the way consumers view their products.
Elegantly Branded Coffees
Concord Coffee Aims to Enhance the Coffee-Drinking Ritual
Trend Themes
1. Minimalist Branding - Opportunity for brands to differentiate themselves and create a sophisticated appeal through minimalist design.
2. Luxury Packaging - Disruptive innovation opportunity to elevate consumer perception and create a more indulgent experience through high-end packaging.
3. Ethically Sourced Ingredients - Demand for products that prioritize ethical sourcing creates opportunities for brands to align with consumer values and enhance brand loyalty.
Industry Implications
1. Coffee - Coffee industry can benefit from adopting minimalist branding and luxury packaging to enhance the coffee-drinking ritual.
2. Design - Design industry can explore minimalist branding techniques to create sophisticated and visually appealing packaging for various products.
3. Ethical Consumer Goods - Opportunity for ethical consumer goods industry to highlight the importance of ethically sourced ingredients and promote transparency in supply chains.