Veering away from it greasy fast food reputation, this KFC concept store design is intended to appeal to working adults. The Australian outpost of the KFC chain has a more professional target consumer in mind, as reflected in the retail space's more refined esthetic.
Located in a suburb of Syndey, the new branch "has a warm wooden interior, with newly designed graphics and a menu that features lighter fare than the chain is known for" according to Daniela Walker of PSFK. The concept store design includes a personalized menu where patrons can build their own meal with burgers, wraps and bowls as vehicles. The Parramatta location has also applied for liquor licenses in another strategy to appeal to their desired demographic.
Professionals-Targeting Fast Food
The New KFC Concept Store Design Near Sydney Mimics Chipotle's
Trend Themes
1. Personalized Menu Experience - The KFC concept store design offers a personalized menu where patrons can build their own meal, highlighting the trend towards customization in the fast food industry.
2. Healthier Fast Food Options - The new KFC branch features lighter fare than the chain is known for, showcasing the trend of fast food restaurants offering healthier menu options.
3. Upscale Fast Food Environment - The KFC concept store design incorporates a warm wooden interior and refined aesthetics, indicating the trend of fast food chains creating upscale dining experiences.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can adopt the personalized menu experience trend in order to attract more customers and compete in a crowded market.
2. Restaurant Design - The concept store design trend can provide opportunities for architects and designers to create more upscale and appealing environments for fast food chains.
3. Food and Beverage Licensing - The strategy of applying for liquor licenses can be adopted by fast food chains to appeal to a more professional demographic and increase sales.