'Concept 017: SPORTS!' is the latest New Concepts pop-up launched by Nordstrom. The temporary retail space is described as a "multi-brand active shop, highlighting apparel, footwear and accessories for golf, tennis, running, training, and cycling."
The shop will highlight products from 13 performance-focused brands known for fusing quality materials and performance-focused designs with contemporary styling. While Lacoste, Reigning Champ, Palmes and Full Court Sport will offer exclusive tennis gear, Malbon Golf's golf wear collection will also be featured.
Additionally, runners can check out gear from 2XU, District Vision, On Running, Y-3 and O Design Studio while cycling-themed pieces will be available from MAAP, Pas Normal Studios and Rapha.
Nordstrom has also produced a new campaign to promote the 'Concept 017: SPORTS!' pop-up with appearances from top athletes including cyclist Ron Holden, tennis player Jordaan Ashley, runner Chris Focus and golfer Hayden Sylte.
Sports Performance Fashion Pop-Ups
Nordstrom's 'Concept 017: SPORTS!' Pop-Up Spotlights 13 Brands
Trend Themes
1. Performance Fashion Pop-ups - There is room for disruptive innovation in fashion pop-ups that showcase performance-focused brand collaborations.
2. Multi-brand Active Shops - The industry can benefit from multi-brand retails shops that highlight apparel, footwear and accessories for specific sports, like running, tennis, golf, cycling and more.
3. Exclusive Sportswear Collections - Collaborating with sports equipment companies to produce exclusive sportswear collections is a promising trend in fashion retail that can disrupt the industry.
Industry Implications
1. Fashion Retail - The fashion retail industry should consider investing in producing out-of-the-box performance-focused pop-up shops to cater to the sports enthusiast market.
2. Sporting Goods - Sporting goods companies aiming to keep up with trends and developments can invest in producing exclusive sports gear collections that cater to sports enthusiasts looking for trendy and performance-enhancing clothes and equipment.
3. Athleticwear Brands - Collaborations among athleticwear brands are a lucrative area for the industry to tap into to provide more contemporary designs and fashions to sports enthusiasts who value both performance and style.