'Twenty' is a conceptual household cleaner product collection from designer Mirjam de Bruijn that addresses the fact that most products for the home are made up of 80% water. Twenty imagines the removal of this water content, leaving only an ultra-concentrated formula to which consumers may add their own water upon delivery. As a result, the products can be sent out in shipments that are lighter to transport and use less fuel.
The concept introduces a dish detergent, a shampoo—both of which come in pellets—and a powdered all-purpose cleaner. With refillable containers, Twenty would make it possible for consumers to add the necessary amount of water to create a properly diluted household or personal care product.
Concentrated Cleaner Concepts
Mirjam de Bruijn's 'Twenty' Imagines the Removal of Water Content
Trend Themes
1. Waterless Products - Developing concentrated formulas that eliminate the need for water in household and personal care products presents disruptive innovation opportunities.
2. Lightweight Shipments - Exploring ways to remove water content from products can lead to lighter shipments that reduce transportation costs and fuel consumption.
3. Refillable Containers - Promoting the use of refillable containers allows consumers to customize water dilution and reduces single-use packaging waste.
Industry Implications
1. Household Cleaning Products - Manufacturers of household cleaning products can innovate by developing waterless formulas and refillable packaging solutions.
2. Personal Care Products - The personal care industry can explore waterless formulations and refillable packaging options to reduce environmental impact and enhance convenience.
3. Shipping and Logistics - Companies in the shipping and logistics industry can capitalize on lightweight shipments by adopting innovative packaging and transportation solutions.