Sleefs marked Mother's Day with the launch of a delightful new compression wear collection that is designed to make it possible for young athletes to go about paying tribute to their mothers while engaged in the hard work of training and playing.
The 'Momma' compression wear concept makes use of a simple yet recognizable design that conveys the core message of cheery appreciation for mothers via a sketched heart design that is proudly displayed on hoodies, tees, hats, mouth guards, headbands and other accessories. All Sleefs compression wear in the 'Momma' line use non-woven material and UV-blocking attributes.
Over the month of May, Sleefs will also be supporting single mothers by donating all proceeds to charities such as Helping Hands for Single Moms.
Sleefs CEO Jaime Schuster noted in a press release that the teenage and child athletes who rock Sleefs apparel and accessories have incredible and supportive mothers. "The 'Momma' line is our special thank you to these quiet heroes," he said.
Mom-Appreciating Compression Wear
These Pieces Help Youth Athletes Pay Tribute to Their Mothers
Trend Themes
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Industry Implications
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