SRC Health added to its SRC Pregnancy collection with compression clothing styles that help to address the fact that up to 80% of pregnant women experience pelvic pain, particularly during their third trimester. To better support women, SRC Health created styles like the "Over the Bump" Pregnancy Leggings and Shorts, which provide added coverage and simultaneously help to relieve pain from the pelvic and back regions.
These new maternity styles for women feature soft, stretchy fabric and help to address pain in other areas of the body as well—the leggings, for example, are also beneficial for those who are bothered by swollen legs and varicose veins.
SRC Health also offers "Under the Bump" styles, which also help to alleviate pelvic pain and other ailments that are commonly experienced during pregnancy.
Maternity Compression Clothing
SRC Health's Maternity Compression Collection Helps to Reduce Pain
Trend Themes
1. Maternity Compression Clothing - Maternity compression clothing is gaining popularity among pregnant women because of the pain relief it provides
2. Over the Bump Leggings - Over the Bump leggings are trending as a necessary apparel for comfort during pregnancy
3. Under the Bump Styles - Under the Bump styles are disrupting the maternity clothing industry as a comfortable and stylish alternative to typical clothing options.
Industry Implications
1. Maternity Clothing - Maternity clothing retailers should consider adding more compression clothing options to their product line to meet the demand of their customers
2. Athletic Apparel - Athletic apparel companies can leverage the popularity of compression clothing among pregnant women and develop a line of workout clothes catering to pregnant women
3. Pharmaceuticals - Pharmaceutical companies can explore opportunities to create compression clothing with medicine infused fabrics that provide relief to pregnant women with more severe pain.