Bumble adds a new Compliments feature to the dating app platform to allow users to compliment others before they even match with one another. Any user is able to send out a Compliment and in doing so, the receiver will see a new yellow motif that has a heart along with elements of a potential match's profile. It prompts them to compliment features including their bio, profile prompt, or photo.
When tapping on these selections, a text box opens up and there is space for 150 characters to send out a positive comment. Notably, there is a limit of only one free Compliment within a day, encouraging those to make it count. The app states, "Starting a connection with a Compliment is not only flattering, but it can also help make your conversations kinder and lead to more meaningful matches."
Affirmation-Centric Dating App Features
Bumble Adds a New Positive Compliments Feature to the App
Trend Themes
1. Affirmation-centric Dating - Bumble's new Compliments feature is part of a larger trend towards affirmation-based dating apps that focus on positive interactions.
2. Personalized User Experience - Bumble's Compliments feature represents a growing trend towards personalized user experiences in the online dating industry.
3. Maximizing User Engagement - By limiting free Compliments to one per day, Bumble is tapping into a trend towards maximizing user engagement through scarcity and exclusivity.
Industry Implications
1. Online Dating - Bumble's Compliments feature is a disruptive innovation opportunity within the online dating industry, with potential for other dating app platforms to adopt similar affirmation-centric features.
2. Social Networking - Bumble's focus on positive interactions and personalization could disrupt the social networking industry and lead to new competition and innovation in the space.
3. Consumer Technology - In a broader sense, Bumble's Compliments feature represents a trend towards using consumer technology to foster positive human interactions, which could have implications across multiple industries, from healthcare to education.