The creative class is making way for a powerful tool to retain high-level talent: company music leagues. Statistics show an astounding percentage of Silicon Valley professionals are musicians. Corporate music programs are a powerful alternative to sports leagues like baseball or basketball.
Company music leagues are a powerful PR tool, as they are highly inclusive. Music is for everyone, not just athletes or brainiacs. Organizations can also give back to the community with fundraising concerts--and imagine the power of internally developed music made, recorded and sold by its employees!
Company Music Leagues
The New Creative Class Bonds Over Bands, Not Office Softball Teams
Trend Themes
1. Company Music Leagues - Opportunity for businesses to engage and retain high-level talent through inclusive music programs.
2. Silicon Valley Musicians - Leveraging the high percentage of musicians in Silicon Valley for innovative corporate music initiatives.
3. Fundraising Concerts - Harnessing the power of internally developed music to support community causes and create positive PR.
Industry Implications
1. Technology - Tech companies can create company music leagues to tap into the musical talents of their employees and foster a creative work environment.
2. Entertainment - The entertainment industry can explore innovative ways to support and showcase the music created within company music leagues for marketing and revenue generation.
3. Nonprofit - Nonprofit organizations can organize fundraising concerts with the support of company music leagues to raise funds and awareness for their causes.