Photographer Manuel Mittelpunkt and designer Matthias Grund partnered together to create a high-speed photo series that remixes a selection of popular company logos. Using liquid paint to redesign them, Mittelpunkt and Grund give these familiar branding images an incredibly artistic new look.
To create these redesigned company logos, Grund started with laser-cut wooden logos attached to a rotart tool. The wooden logos were dipped in paint that matched familiar company colors, hooked up to a revolving device and then spun at high-speed and photographed in action for a paint-splattering effect.
Within this series, viewers can see such iconic logos like Apple's apple, Chanel's two Cs, the elegant Disney D, McDonald's golden arches and many more. Photo Credits: highsnobiety, designboom
Paint-Dripped Logos
This High-Speed Photo Series Retools Familiar Company Logos
Trend Themes
1. Remixed Logos - The high-speed photo series of paint-dripped logos presents an opportunity for companies to experiment with a more artistic and visually striking brand image.
2. Liquid Branding - The use of liquid paint to redesign logos opens up possibilities for companies to create dynamic and unique branding experiences.
3. Artistic Brand Identity - The paint-splattering effect applied to familiar logos offers a disruptive innovation opportunity for businesses to re-imagine their brand identity in a more creative and playful way.
Industry Implications
1. Photography - The high-speed photography technique used in this series can be adopted by photographers to create captivating and visually stunning images.
2. Design - The concept of using liquid paint to redesign logos can be explored by designers to create unconventional and eye-catching brand identities for clients.
3. Marketing and Advertising - Marketers and advertisers can take inspiration from this high-speed photo series to develop innovative campaigns that leverage visually striking and dynamic representations of brand logos.