Fashion imprint FACETASM unveils its new Coming of Age collection that is designed for the Spring/Summer 2024 season. The collection was unveiled during Paris Fashion Week and as the name suggests, it is inspired by the experience of growing up and coming of age.
As read in the Instagram caption that presented the capsule, the brand states, "When a 7-year-old reaches puberty. Knowing he will feel pain and longing, the feeling of being allowed to be here, the dull light of the morning when he feels free, the moment he will be falling in love. This is a fantasy collection created from the memories and feelings of a landscape from which I can no longer return, the process of him becoming him."
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Trend Themes
1. Coming of Age Fashion - Disruptive innovation opportunity: Explore and create fashion designs that capture the essence of personal growth and transitioning into adulthood.
2. Fantasy-inspired Collections - Disruptive innovation opportunity: Develop fashion lines that draw inspiration from fantasy and create a sense of nostalgia and escapism.
3. Emotional Storytelling in Fashion - Disruptive innovation opportunity: Incorporate storytelling elements into fashion designs, creating emotionally evocative experiences for consumers.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Leverage new materials, technology, and concepts to deliver innovative, emotionally resonant fashion pieces.
2. Luxury Goods - Disruptive innovation opportunity: Integrate fantasy elements and personalized narratives into luxurious fashion products, offering unique and captivating experiences to high-end consumers.
3. Visual Arts - Disruptive innovation opportunity: Collaborate with fashion brands to combine visual arts and fashion, creating immersive exhibitions and installations that blur the boundaries of traditional artistic mediums.