There's a lot of comic sans hate out there, but could the terrible typeface ever be used for good? This is a question Chris Flack hopes to answer with his Comic Sans for Cancer campaign. He is challenging people to design a poster using the infamous font in support of cancer research.
The graphic designer based out of London wants to celebrate the 20th anniversary of comic sans by using it in a quirky but beneficial way. Flack admits he feels the comic sans hate too, but that is part of the fun. The project takes a funny, mocking and dramatic tone, apologizing in its PDF guidelines "in advance to the design gods for the design sins" for example.
Comic Sans for Cancer online submissions are now open, and all proceeds will go to Cancer Research UK.
Fundraising Font Projects
Chris Flack is Turning Comic Sans Hate Into Money for Cancer Research
Trend Themes
1. Charitable Campaigns - Opportunities for businesses to involve and engage their audience in philanthropic efforts through creative initiatives such as fundraising design projects.
2. Crowdsourced Design - A disruptive innovation opportunity in the graphic design industry as businesses can tap into the creativity of their audience to design a variety of projects such as posters or logos to raise funds.
3. Branding for a Cause - A trend of companies aligning their brand with a social issue or cause as a way to support philanthropy and build brand loyalty among consumers.
Industry Implications
1. Graphic Design - Fundraising projects like Comic Sans for Cancer illustrate a shift in the graphic design industry towards incorporating humor, irony, and unconventional tactics into projects.
2. Nonprofit - Nonprofits can benefit from crowdsourced design projects like Comic Sans for Cancer to raise funds and engage their audience in the cause.
3. Branding - The use of a charitable effort or initiative as a branding tool is a trend that could be leveraged by businesses in various industries to drive sales and build brand reputation.