Popular Japanese denim brand EDWIN launched its latest Spring/Summer 2018 offering and it contains a range of imaginative and authentic comic book t-shirt designs. The fashion label tapped French animation director, illustrator and graphic novel author Ugo Bienvenu for the "future-pop-inspired" capsule.
The Spring/Summer 2018 tee collection consists of five original and exclusive artworks, largely informed by the graphic novel universe both structurally and aesthetically. The comic book t-shirt designs boast a certain retro vibe that is reminiscent of how the illustrated books were printed before the onset of the digital age. Ugo Bienvenu chose to relate thought-provoking concepts and intriguing character interactions in a poppy and playful style. The dialogue-free comic strips are contained in a panel frame, provoking the consumer to freely interpret the imagery.
Comic Book T-Shirt Designs
The EDWIN x Ugo Bienvenu Spring/Summer Tee Capsule is Authentic
Trend Themes
1. Comic Book-inspired Fashion - Fashion brands collaborating with comic book artists to create unique designs for clothing, leading to a new genre of streetwear.
2. Retro Aesthetic - A renewed interest in vintage design styles, especially in the realm of printed media like comic books, sparking a trend in fashion and graphic design.
3. Interactive Consumer Experience - Engaging consumers with thought-provoking and dialogue-free storytelling on clothing and other merchandise, leading to an increased interest in product exploration.
Industry Implications
1. Fashion - Fashion brands bridging the gap between high fashion and streetwear through forward-thinking collaborations with artists from different industries.
2. Graphic Design - Graphic designers looking to the past and taking inspiration from vintage aesthetics, leading to a resurgence of retro design elements in current media.
3. Merchandising - Merchandisers adopting innovative storytelling tactics for clothing and other consumer products, creating more engaging and unique experiences for consumers.