London-based fashion label Margaret Howell introduces its latest capsule for the Fall/Winter 2021 season entitled 'comfortable, slouchy, and casual.' Just as the name suggests, the label delivers a slew of comfortable garments for the colder seasons of the year.
It is full of stripped-back looks that are made using heritage fabrication and rich tonal palettes to bring forth the pieces. Some of the notable items to join the seasonal range include the Harris Tween and corduroy materials that make up the long jackets. The oversized knitwear is also impressive, paired with the dual-tonal Fairisle yoke sweater. The seasonal capsule also features the brand's work in conjunction with Mizuno, including the dyed yees and military macs.
Relaxed Militaristic Garments
Margaret Howell's New Capsule is Comfortable, Slouchy, and Casual
Trend Themes
1. Comfortable Military-inspired Clothing - There is a trend for fashion brands to create military-inspired clothing that is comfortable, slouchy, and casual.
2. Oversized Knitwear for Fall/winter - Oversized knitwear is becoming a trend for fall/winter seasons.
3. Heritage Fabrics and Tonal Palettes - Using heritage fabrics and rich tonal palettes is a growing trend in the fashion industry.
Industry Implications
1. Fashion Industry - This trend is disrupting the fashion industry as it blends military style with comfort.
2. Retail Industry - Retailers are able to capitalize on the trend by offering comfortable and casual military-inspired clothing and oversized knitwear to their customers.
3. Textile Industry - The trend is creating opportunities for textile companies to create heritage fabrics and rich tonal palettes to appeal to fashion brands.