Feather Bra is an incredibly comfortable bra that allows women to feel confident and comfortable. The result of this endeavor is the bra of the future. All bras in this collection are free of underwires, relying on a bonded inner frame to provide support while maintaining comfort.
Feather Bra offers plenty of styles and colors to fit a variety of tastes. Feather Bras are designed to disappear under clothing with smooth, seamless construction. Featherlight stretchy material provides moisture-wicking action to promote cool dry comfort all day long. Perforated removable pads can be added for increased modesty and support while maintaining the cool, comfortable fit of the bra.
A convenient sizing guide on the website assists customers in determining the correct size to order. The different styles include pictures of models of various sizes wearing bras in all available colors. Photos from various angles provide an accurate display of how each bra fits the body.
Feather Bra also produces a collection of panties to accompany their comfortable bras. Available in several colors, these panties are made from the same breathable material as the bras to promote cool, dry, all day comfort. The seamless design helps these to virtually disappear under outer clothing.
Seamlessly Constructed Comfortable Bras
Feather Bras are Free of Underwire but Provide Support
Trend Themes
1. Seamless Construction - The trend of seamless construction in bras presents an opportunity for innovative bonding techniques and materials that can provide superior support and comfort.
2. Wire-free Bras - The trend of wire-free bras offers a chance for disruptive innovation in alternative support systems that prioritize comfort without sacrificing support.
3. Moisture-wicking Materials - The trend of moisture-wicking materials in bras creates an opportunity for the development of innovative fabrics and technologies that keep customers cool and comfortable throughout the day.
Industry Implications
1. Intimate Apparel - The intimate apparel industry can leverage seamless construction and wire-free bras to create a new market segment for customers looking for stylish, comfortable and supportive undergarments.
2. Textile Manufacturing - The textile manufacturing industry can focus on developing moisture-wicking materials for bras and panties to meet the growing demand for comfortable and performance-enhancing undergarments.
3. E-commerce - The e-commerce industry can tap into the trend of providing accurate sizing guides and detailed product photos to enhance the online shopping experience for customers looking for comfortable bras and panties.