Los Angeles' vintage fashion company Tired + True recently released its Summer 2014 lookbook titled, 'Comeback Kids.' The shoot featured a model pair strutting their stuff down a sunny boardwalk enjoying the heat and wearing 90s-inspired gear.
Tired + True is known for its stylishly modern take on nostalgic fashion crazes. In this summertime lookbook, the hip brand made a point of debuting a collection that playfully combined sultry, sporty and throwback looks. The collection featured a series of graphic T-shirts covered in floral prints, jewel-toned basketball jerseys and athletic jackets. The models looked like they were straight out of the 90s posing in front of vintage convertibles, tennis courts and busy streets. All of the outfits are tied together with elegant white sneakers to add a classic fresh touch to the looks.
Playful Promenade Lookbooks
The 2014 Comeback Kids Lookbook for Tried + True is Super Fresh
Trend Themes
1. Nostalgic Fashion - Opportunity to tap into the growing demand for vintage-inspired clothing and accessories.
2. Graphic Tees - Chance to capitalize on the popularity of graphic T-shirts, incorporating unique prints and designs.
3. Athletic Chic - Possibility to create a fusion of sporty and fashionable clothing, embracing the athleisure trend.
Industry Implications
1. Fashion Retail - With the resurgence of nostalgic fashion, retailers have a chance to curate and sell vintage-inspired collections.
2. Apparel Manufacturing - Manufacturers can explore opportunities to produce graphic tees with innovative designs and materials.
3. Footwear - The demand for elegant white sneakers presents an opportunity for footwear companies to offer stylish and versatile options.