Come Together by M&M's is a thoughtful and lighthearted ad spot that encourages people to share a bag of chocolate when owning up to their mishaps. The ad features a montage of different people apologizing. One man offers candy as he apologizes for being a mansplainer, while another women gifts the chocolate to show her condolences to a friend named Karen.
At the end of the ad, actor Dan Levy arrives in a brief cameo, where he is seated at a table with the animated red and green M&M. The Schitts Creek actor quickly apologizes for eating their friends, as the camera pans to her vehicle, where an M&M is being held hostage in the backseat.
Apologetic Actor-Starring Candy Ads
Dan Levy Stars in 'Come Together' by M&M's
Trend Themes
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Apology-driven Marketing — An opportunity for companies to humanize their brand by incorporating apology-driven messaging in their ads and marketing campaigns.
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Celebrity Cameo Ads — An opportunity for brands to leverage the power of celebrity influence to attract a broader audience and enhance their brand image.
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Candy as a Gift — An opportunity for candy companies to reposition their product as a thoughtful gift, rather than just a snack.
Industry Implications
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Confectionery Industry — An industry that can leverage the trend of candy as a gift and expand their target audience beyond just snack consumers.
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Advertising Industry — An industry that can benefit from the trend of apology-driven marketing by helping brands develop campaigns that are relatable, authentic and connect emotionally with their audience.
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Entertainment Industry — An industry that can leverage the trend of celebrity-cameo ads to partner with brands and help them create a unique advertising story that resonates with consumers.