Sonya Sombreuil designs the latest Come Tees collection full of cut-and-sew pieces that center around denim materials. The main inspiration behind the new capsule is drawn from the 70s, specifically New York City's graffiti culture. The streetwear staples are adorned in graffiti patterns that recall Basquiat. The overall color palette centers around hues of light blue and red. The graffiti theme evokes a sense that there is "the need to make your mark whether or not it's perceived by other," explained by Sombreiul.
Some of the highlighting pieces include the 'Lone Tagger Hemi' work pants that boast tearaway elements and the matching work jacket constructed from premium Italian bull denim. Notably, each piece is custom-dyed and has snap button enclosures.
Graffiti-Emblazoned Retro Streetwear
Come Tees Highlights the 70s Graffiti Era in Its New Capsule
Trend Themes
1. Retro Streetwear - Disruptive innovation opportunity: Designing streetwear collections that draw inspiration from past eras, such as the 70s, for a nostalgic and unique aesthetic.
2. Graffiti-inspired Fashion - Disruptive innovation opportunity: Incorporating graffiti patterns and artwork into clothing designs to create visually striking and rebellious streetwear.
3. Custom-dyed Clothing - Disruptive innovation opportunity: Offering custom-dyed clothing pieces that allow customers to personalize their wardrobe and create unique fashion statements.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Exploring new ways to merge streetwear with retro and artistic influences to cater to fashion-forward consumers.
2. Art & Design - Disruptive innovation opportunity: Collaborating with clothing brands to bring graffiti and street art into the world of fashion, creating a new platform for artists.
3. Textile Manufacturing - Disruptive innovation opportunity: Developing advanced dyeing techniques and processes to meet the rising demand for custom-dyed clothing in the fashion industry.