City-Friendly Hiking Shoes

The Columbia Facet 45 OutDry is Ready for Trails and Concrete Streets

The Columbia Facet 45 OutDry hiking shoes are one of the latest styles from the outdoor gear brand that will provide wearers with a way to stay agile on the trails and stylish in the streets. The shoe has the OutDry waterproof material along with a ballistic textile technology that will work to help them easily avoid moisture when inclement weather hits. A series of integrated laces and welded overlays aim to deliver a personalized fit for wearers to enjoy when bracing uneven terrain.

The Columbia Facet 45 OutDry hiking shoes are priced at $150 and have a futuristic style that is perfect for urbanites who want to look their best when on city streets, while also being ready for a hike at a moment's notice.
Trend Themes
1. Waterproof Hiking Shoes - Disruptive innovation opportunity: Develop advanced waterproof materials and technologies to enhance the performance of hiking shoes in various environments.
2. Trail-to-street Fashion - Disruptive innovation opportunity: Create versatile footwear designs that seamlessly blend outdoor functionality with urban style for the fashion-conscious consumer.
3. Customizable Fit Technology - Disruptive innovation opportunity: Integrate innovative lacing systems and overlays to provide personalized fit and comfort in hiking shoes, catering to individual preferences and terrain challenges.
Industry Implications
1. Outdoor Gear - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials in outdoor gear manufacturing while focusing on performance, durability, and style.
2. Fashion and Apparel - Disruptive innovation opportunity: Merge fashion and functionality in clothing and footwear design, adapting outdoor elements for urban lifestyles without compromising style.
3. Sporting Goods - Disruptive innovation opportunity: Develop advanced technologies and materials for sporting goods, offering improved performance and versatility to cater to diverse outdoor and urban activities.

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