Schwarzkopf Professional Recently joined forces with THEUNSEEN to launch a prismatic, holographic hair color system that's reactive to temperature. Dubbed 'Colour Alchemy,' the innovative hair die was inspired by colors found in nature and boasts a holographic, color-changing effect.
The Colour Alchemy series is available in five colors including SCARAB, PHOENIX, ANDRITE, BOREALIS, and PEACOCK. COLOUR ALCHEMY reproduces natural color phenomena found only in nature, like a peacock feather or the shell of a scarab beetle. Each shade scatters the light in a range of kaleidoscopic hues while responding and shifting to temperature. The colors transform to various stimuli including sunlight, hairdryers, and the weather.
"To me true Alchemy melts together collaboration and curiosity to discover something truly new. Together with SKP we formulated Colour Alchemy with a view to put something truly innovative into the hands of our community. The exciting part comes now when you create," said Lauren Bowker, Founder of THEUNSEEN.
Temperature-Reactive Holographic Hair Colors
Schwarzkopf and THEUNSEEN Debuted 'Colour Alchemy'
Trend Themes
1. Temperature-reactive Hair Dyes - Innovative hair dyes that have color-changing effects according to temperature present an opportunity for beauty companies to venture into the science of hair color change.
2. Prismatic Hair Colors - Hair dyes that mimic the holographic effect of natural colors such as those found on peacock feathers present an opportunity for beauty companies to explore more natural and sustainable hair color options.
3. Nature-inspired Hair Color Phenomena - Beauty companies can take inspiration from natural color phenomena like scarab beetle shells and peacock feathers to create unique hair color options that appeal to consumers wanting non-traditional hair colors.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to expand its hair color offerings through the development of innovative and nature-inspired hair dyes.
2. Textile and Fashion - Holographic and prismatic hair colors can inspire new fashion and textile trends in clothing and accessories that incorporate similar color-changing effects.
3. Automotive and Industrial Design - Temperature-reactive technology used in hair color can be applied to other industries such as automotive and industrial design for their respective products to create color-changing effects according to temperature stimuli.