Noon Goons recently unveiled its lookbook to showcase its seasonal lineup in preparation for the Spring/Summer 2020 season -- amongst the selection was the standout Colorblocked Jacket. The rest of the capsule featured bold prints including florals, cheetah prints, plaids, and much more.
The brand took advantage of bold color palettes in a minimal manner with this piece. It boasts a muted design with a vibrant palette as the blue and pink combination adorns a moto jacket silhouette. The jacket is constructed from faux-leather in a buttery finish with two pockets at the front to contrast in a panelled design. The alternating colors include black, pink, and blue for a refreshing design held down with streamlined black trimming and a floral satin lining inside.
Vibrant Color-Blocked Outerwear
Noon Goons Unveils the Colorblocked Jacket for the SS20 Season
Trend Themes
1. Color-blocked Outerwear - Disruptive innovation opportunity: Create color-blocked outerwear using vibrant palettes to elevate traditional jacket designs.
2. Bold Print Capsules - Disruptive innovation opportunity: Develop seasonal capsules featuring bold prints like florals, cheetah prints, and plaids for a unique fashion offering.
3. Muted Design with Vibrant Palette - Disruptive innovation opportunity: Combine minimalistic design with vibrant color palettes to create visually striking garments.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate bold color-blocking and prints into fashion designs to cater to consumers seeking unique and eye-catching garments.
2. Textile Industry - Disruptive innovation opportunity: Create new fabric finishes, such as buttery faux-leather, to enhance the tactile experience of fashion products.
3. Design and Manufacturing - Disruptive innovation opportunity: Streamline the construction process of color-blocked jackets and develop techniques to achieve consistent and precise panel designs.