Australian streetwear label Butter Goods launched its Spring/Summer 2018 collection, which highlights graphic-heavy t-shirts with reggae references and retro color-block windbreakers. The inspiration is not only derived from music, however. From sketchy full-back illustrations of the Pink Panther and minimalist rosy graphics to "emphasis on spaced-out kerning" and even classic music, Butter Goods mixes "80s sportswear and 90s technology."
The colorblocked windbreakers are styled so that they can go along with any graphic-heavy piece in the Spring/Summer 2018 collection. Their structure features a half-zip pullover silhouette with a rectangular front pocket. While the body of the piece is a consistent navy blue, the pocket is characterized by a duo of colors—yellow and green or green and red. It gives the colorblocked windbreakers a distinctive retro vibe.
Photo Credits: Garth Mariano
Reggae-Inspired Graphic Tees
Butter Goods' First 2018 Drop Has Graphics & Color-Block Windbreakers
Trend Themes
1. Graphic-heavy T-shirts - Opportunity for disruptive innovation in creating interactive and customizable graphic t-shirts that integrate AR or LED technology.
2. Color-block Windbreakers - Disruptive innovation opportunity in developing windbreakers with smart fabric technology that change color or pattern based on environmental conditions or user preferences.
3. Reggae-inspired Fashion - Potential for disruptive innovation by infusing sustainable and eco-friendly materials into reggae-inspired clothing, creating a new market for ethical fashion.
Industry Implications
1. Streetwear - Opportunity for disruptive innovation in the streetwear industry by incorporating augmented reality technology to create interactive shopping experiences.
2. Textile Manufacturing - Potential for disruptive innovation by developing advanced fabric dyes and printing techniques to achieve more vibrant and long-lasting graphic designs on clothing.
3. Music Merchandise - Opportunity for disruptive innovation in the music merchandise sector by partnering with artists to create limited-edition reggae-inspired clothing lines that appeal to their fan base.