As the leading paint brand in Holland, Flexa took full advantage of the Color Run event in Amsterdam this year.
A race where white-clad runners get covered in paint, it may seem an impossible situation in which a paint company can make itself stand out amongst the multitude of colors. So instead of going colorful, the brand went in the opposite direction, creating a t-shirt with a non-stick logo. No matter how much paint was thrown, the Flexa logo did not get covered up, and it actually stood out more as the colors intensified.
With the use of some modern technology and a bit of inventive creativity, Flexa was able to use the Color Run even as a publicity stunt to promote the brand's image.
Paint Party Logo Promotions
The Flexa Color Run T-Shirt Spreads the Message "Let's Color"
Trend Themes
1. Non-stick Logos - Companies using technology and creativity to promote their brand in unconventional ways.
2. Event-based Promotions - Brands leveraging events as a platform for creative and engaging marketing stunts.
3. Contrasting Designs - Designers creating designs that contrast with the surroundings to make their brand message stand out.
Industry Implications
1. Paint and Coatings Industry - Companies in the coating industry can take inspiration from Flexa's use of events for marketing and promotion.
2. Event Management Industry - Event management companies can use these types of innovative marketing stunts to create unique event experiences for clients.
3. Apparel Industry - The use of non-stick logos can be adopted by apparel companies to add value to their products and increase brand visibility.