The ‘Color Project’ by photographer Adrien Broom is an eight-part series of images exploring "the world of color as seen through the eyes of a little girl." To initiate this ambitious project, Broom took to Kickstarter to fund her campaign.
The photographic series begins with the little girl waking up one morning in a completely white room devoid of color. The fantastical series continues as the girl progresses through the rooms of the house to find each a different color. Everything in the scenes is completely styled to follow a single color scheme. Each set is incredibly intricate and takes about a month to style. This wonderfully imaginative series will also be turned into a short film, kids storybook and prints of each monochromatic room will be sold.
Monochromatic Color-Centric Series
The ‘Color Project’ Captures Color as Seen by a Chi
Trend Themes
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Monochromatic Theme — The trend of using a single color scheme in design, photography, and branding presents an opportunity for businesses to differentiate themselves by mastering a specific color and using it consistently throughout their marketing campaigns.
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Crowdfunding Campaigns — The rise of successful Kickstarter campaigns, like Adrien Broom's ‘Color Project’, presents an opportunity for businesses to raise capital and gain support for innovative and creative projects.
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Multimedia Product Lines — Bundling a creative concept as a series or ‘universe’ that will include a film, storybook and merchandise can maximize revenues, optimize audience engagement, and create brand loyalty.
Industry Implications
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Photography — The trend of using a single monochromatic color in photography presents an opportunity for photographers to experiment and push boundaries with color, while also providing clients with unique and eye-catching images.
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Children’s Entertainment — Adrien Broom’s ‘Color Project’ highlights the potential for developing immersive and imaginative worlds for children that span multiple media formats and merchandise tie-ins.
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Home Decor — The ‘Color Project’ series presents an opportunity for interior designers to create unique and customized room designs that embrace a monochromatic aesthetic, which can appeal to clients looking for bold and daring design choices.