Color Dept is a new brand by Los Angeles-based fashion and lifestyle influencer Julie Sariñana, known for her Sincerely Jules Instagram account. The influencer is venturing into the beauty industry for the first time with her brand Color Dept, which offers sustainable, vegan, plant-based and cruelty-free products.
Four times a year, on a seasonal basis, the brand will be dropping a new collection that captures the spirit of the times, as well as Julie's sense of style, playfulness and positivity.
The first limited-edition collection from the brand, Dept. 1, has officially dropped and it includes non-toxic, vegan nail polishes in shades like Strawberry Jam, Coconut Water, Avo Guac and Kiwi Juice. There's also a clear top coat in the collection, which is also plant-based, high-shine and long-wearing.
Limited-Edition Nail Polish Drops
Color Dept's Sustainable & Vegan Shades Drop Four Times Per Year
Trend Themes
1. Sustainable Beauty Products - The trend towards sustainable and eco-friendly beauty products offers opportunities for innovative products that cater to environmentally-conscious consumers.
2. Seasonal Limited Editions - Trends towards seasonal and limited edition products are an opportunity to create exclusive and unique offerings that build momentum and anticipation over the course of a year.
3. Plant-based Cosmetics - The trend towards plant-based cosmetics offers opportunities to create products that are not only environmentally friendly but also promote a healthier and more natural approach to personal care.
Industry Implications
1. Beauty - The beauty industry can capitalize on the growing trend towards sustainable, eco-friendly and plant-based products, while also differentiating through unique and exclusive offerings.
2. Fashion - Fashion brands can leverage influencer collaborations to expand into adjacent markets, such as beauty, and create synergistic offerings that cater to the same demographic.
3. E-commerce - E-commerce platforms can curate and showcase exclusive, seasonal and limited edition products, while also highlighting their sustainable and eco-friendly features to appeal to conscious consumers.